Artificial intelligence (AI) tools like GPT-3 have the potential to change the way we consume entertainment. But as with any powerful technology, there are also potential downsides. One area where AI could have a negative impact is in the fight against piracy. GPT-3 and other AI tools can be used to quickly and accurately generate fake copies of movies, music, and other forms of media, making it even easier for pirates to share and distribute illegal copies. But that's not all - GPT-3 can also be used to generate fake news. In this blog post, we'll explore the darker side of GPT-3 and how it can be used to create more sophisticated pirated content and fake news stories.
GPT-3 can be trained on large amounts of text data, including news articles and social media posts, allowing it to generate highly realistic and convincing fake news stories. This can be particularly dangerous in the context of political news, where fake stories can be used to manipulate public opinion and influence elections. The ability of GPT-3 to generate realistic and convincing fake news also makes it difficult for readers to distinguish between real and fake news, further exacerbating the problem. The use of GPT-3 and other AI tools to create fake news is a growing concern and will likely have significant implications for the future of journalism and the overall trust in news.
But all hope is not lost. One way to combat the problem of fake news generated by GPT-3 and other AI tools is through the use of watermarking. Watermarking involves embedding a digital signature or identifier into a piece of content, such as a video or an image. This allows people to verify the authenticity of the content and identify if it has been tampered with or generated by an AI tool like GPT-3. For example, news organizations can use watermarking to embed a unique identifier into video footage, which can then be used to track the footage and ensure that it has not been tampered with or used in a fake news story. Additionally, individuals can use watermarking to embed their own digital signature into videos and images that they create, allowing them to prove that they are the original creators of the content.
But watermarking on its own is not enough. Another way to enhance the effectiveness of watermarking in fighting AI-generated fake news is by using blockchain technology to create a log of the watermarks. Blockchain is a decentralized and distributed digital ledger that is used to record transactions across a network of computers. By using blockchain to create a log of the watermarks, it creates a tamper-proof and transparent record of the authenticity of the content. This allows for the easy verification of the watermarks and the identification of any tampered or fake content.
"Custos has been innovating blockchain technology in the media sphere since 2013, and this is one of the exciting applications of our patented solutions," says Fred Lutz, the founder of Custos Media Technologies. "Our watermarks can be embedded in video, images and even documents. We are already using this technology to track authenticity of documents in an academic context and we have protected over 4 million movies from piracy." This statement highlights the long-term experience and expertise of the company in the field of blockchain technology and how it has been used to protect media content from piracy. The fact that they have protected over 4 million movies from piracy shows the effectiveness of their technology. Using blockchain technology to create a log of the watermarks, they can provide a tamper-proof and transparent record of the authenticity of the content, making it a reliable source to confirm the authenticity of the content and reducing the spread of fake news generated by AI tools like GPT-3.
“Today, piracy continues to cost the entertainment industry billions,” says Pierre Hunter, EVP Sales & Marketing of Custos Media Technologies. “Adding the creation of fake content by the use of AI and GPT-3 technologies to the mix, could result in many players in this industry to go out of business. Custos’ unique patented watermarking and detection technologies allows content owners to effectively and efficiently address this problem”.
This blog post was written with assistance from OpenAI's ChatGPT. The image above was generated with OpenAI's DALL-E. The video embedded in the post was generated with D-ID.com.
